Eczema affects millions of Canadians, causing dry, itchy, and uncomfortable skin that can impact daily life. Atopic dermatitis — the most common form of eczema — is estimated to affect 15% of children and about 4% of adults in Canada, with a wide range of symptom severity from mild irritation to deeply uncomfortable chronic flares. Eczema Help Around 17% of Canadians report living with eczema or atopic dermatitis, making this a condition that touches families nationwide. Newswire

For nine years, I watched my son struggle with severe eczema, trying every solution I could find. That personal journey inspired a dream: to create a safe, natural, and effective eczema cream. I saw firsthand how pervasive the impact of eczema can be — from sleepless nights to challenges at school, play, and social life. Many Canadians living with moderate‑to‑severe eczema report that it significantly affects their daily activities, emotional well‑being, and sleep, yet feel existing treatments often fall short. Newswire

After eight years of dedication, including two years of focused research and development, I’m thrilled to announce that our formula is officially approved as a Natural Health Product by Health Canada, with an approved health claim for “eczema relief.” This means that, after rigorous review for safety, quality, and efficacy, our cream carries the Natural Product Number (NPN) and can be trusted by families seeking a regulated, evidence‑backed natural option. Canada
This cream represents years of care, science, and hope — a step forward for families across Canada looking for natural, evidence‑based relief. Eczema doesn’t just affect skin — it impacts mental health, confidence, and quality of life for many who live with it daily. Surveys show that many Canadians feel their current treatments aren’t effective and that they need solutions that offer longer‑term comfort and support. Newswire

We know eczema often begins in early childhood but can persist throughout adulthood, and for some families it’s a long‑term journey rather than a temporary phase. That’s why developing a cream that soothes symptoms gently and effectively — backed by real science and regulatory approval — is such a meaningful achievement for our community.
Thank you to every parent, caregiver, and individual who shared their experiences, struggles, and hopes with us. This product isn’t just a scientific milestone — it’s a celebration of resilience, of listening to lived experience, and of delivering something Canadian families can rely on.